How has Bloomberg L.P., the long-time incumbent with a costly and arguably outdated offering, been able to hold its dominant position in the financial data market for so long? I would argue that it comes down to the Terminal’s strong network effects. ![]() There’s even a Bloomberg Terminal in the Vatican. Despite the steep cost and arguably outdated appearance, most financial firms have Bloomberg subscriptions and continue to rely (albeit begrudgingly) on the tool to conduct business. 320,000 people around the world pay roughly $20,000 annually to use the Terminal. ![]() ![]() launched the Bloomberg Terminal in 1984, it has been the go-to tool for people in the financial industry to access information, analyze data and share findings.
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